A Study on Influencing factors and strategic market segmentation for diffusing ATCA based network equipments 


Vol. 30,  No. 7, pp. 450-463, Jul.  2005


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  Abstract

This paper aims to find influencing factors for firms to adopt network equipments which based on Advanced Telecom Computing Architecture (ATCA). ATCA suggests a standardized specification for telecom equipments design. This new paradigm of developing network equipment provides benefits for network equipment manufacturers by reducing development time for new equipments with lower CapEx and OpEx. It also deliver opportunities for telecom services providers to exploit or test new services by replacing or upgrading part of total system with modular based network equipments. The research model basically depends on various researches based on Rogers' Innovation and Diffusion theory and it is verified through an empirical study for ninety-one domestic firms. Binary logistic regression was conducted to find the relationship between purchase intention and factors affecting new technology adoption. As a result, two factors such as scalability and cost/benefit effectiveness of the new system were statistically significant. Cluster analysis followed with those two variables. This helps TEMs (Telecom Equipments Manufacturers) get some implications on timing and target customers for diffusing the ATCA based technologies in the market.

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  Cite this article

[IEEE Style]

J. Yoo, I. Ha, M. Choi, "A Study on Influencing factors and strategic market segmentation for diffusing ATCA based network equipments," The Journal of Korean Institute of Communications and Information Sciences, vol. 30, no. 7, pp. 450-463, 2005. DOI: .

[ACM Style]

Jae-heung Yoo, Im-sook Ha, and Mun-kee Choi. 2005. A Study on Influencing factors and strategic market segmentation for diffusing ATCA based network equipments. The Journal of Korean Institute of Communications and Information Sciences, 30, 7, (2005), 450-463. DOI: .

[KICS Style]

Jae-heung Yoo, Im-sook Ha, Mun-kee Choi, "A Study on Influencing factors and strategic market segmentation for diffusing ATCA based network equipments," The Journal of Korean Institute of Communications and Information Sciences, vol. 30, no. 7, pp. 450-463, 7. 2005.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880