Study on the Market Competitive Structure among MobileMultimedia Services - Based on the Consumer Choice Model - 


Vol. 31,  No. 10, pp. 900-908, Oct.  2006


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  Abstract

This paper studied on the future market competitive structure among mobile multimedia services that offer a variety of multimedia services and contents through wireless networks. In the past, forecasting methods based on market data would be used popularly in telecommunications industry. However, methods must focus on not market data but customer preferences. In this reason, paper use to forecast the market competitive structure and offer firm strategies and policies using a customer choice probability model.

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  Cite this article

[IEEE Style]

H. Jeon, Y. Shin, M. Choi, "Study on the Market Competitive Structure among MobileMultimedia Services - Based on the Consumer Choice Model -," The Journal of Korean Institute of Communications and Information Sciences, vol. 31, no. 10, pp. 900-908, 2006. DOI: .

[ACM Style]

Hyo-ri Jeon, Yong-hee Shin, and Mun-kee Choi. 2006. Study on the Market Competitive Structure among MobileMultimedia Services - Based on the Consumer Choice Model -. The Journal of Korean Institute of Communications and Information Sciences, 31, 10, (2006), 900-908. DOI: .

[KICS Style]

Hyo-ri Jeon, Yong-hee Shin, Mun-kee Choi, "Study on the Market Competitive Structure among MobileMultimedia Services - Based on the Consumer Choice Model -," The Journal of Korean Institute of Communications and Information Sciences, vol. 31, no. 10, pp. 900-908, 10. 2006.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880