A Study on the User Satisfaction and Switching Intentions of Bundle Services in Telecommunication Market : Focusing on Perceived Values and Switching Costs
Vol. 44, No. 2, pp. 387-406, Feb. 2019
10.7840/kics.2019.44.2.387
Abstract
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Cite this article
[IEEE Style]
J. Yu and S. Lee, "A Study on the User Satisfaction and Switching Intentions of Bundle Services in Telecommunication Market : Focusing on Perceived Values and Switching Costs," The Journal of Korean Institute of Communications and Information Sciences, vol. 44, no. 2, pp. 387-406, 2019. DOI: 10.7840/kics.2019.44.2.387.
[ACM Style]
Jieun Yu and Seong-Jun Lee. 2019. A Study on the User Satisfaction and Switching Intentions of Bundle Services in Telecommunication Market : Focusing on Perceived Values and Switching Costs. The Journal of Korean Institute of Communications and Information Sciences, 44, 2, (2019), 387-406. DOI: 10.7840/kics.2019.44.2.387.
[KICS Style]
Jieun Yu and Seong-Jun Lee, "A Study on the User Satisfaction and Switching Intentions of Bundle Services in Telecommunication Market : Focusing on Perceived Values and Switching Costs," The Journal of Korean Institute of Communications and Information Sciences, vol. 44, no. 2, pp. 387-406, 2. 2019. (https://doi.org/10.7840/kics.2019.44.2.387)