Development Direction of Smart Factory for Mass Customization Based On Investigating Adidas SpeedFactory Closure 


Vol. 45,  No. 11, pp. 1980-1993, Nov.  2020
10.7840/kics.2020.45.11.1980


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  Abstract

Adidas SpeedFactory was officially closed on April in 2020. However, little is known about the cause and background. This study aims at providing an analysis framework for smart factory based on previous literatures. Then, current study applies the proposed framework to SpeedFactory to suggest smart factory policy directions. Adidas SpeedFactory announced that it would offset the reduction in production efficiency sacrificed from adoption of mass customization by reducing production manpower and logistics cost. However, only two factories were established, and they never produced customized shoes because requirements for mass customization in terms of producer, consumer, and supply chain were not met. Based on the analysis, following implications are obtained. First, the smart factory should set customized production and efficiency improvement as separate goals. Second, enabling technologies for mass customization should be fostered in a harmonious and balanced manner. Third, investment and R&D in customization design for manufacturing is required.

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  Cite this article

[IEEE Style]

Y. S. Yoon, J. Lee, H. Oh, K. Park, "Development Direction of Smart Factory for Mass Customization Based On Investigating Adidas SpeedFactory Closure," The Journal of Korean Institute of Communications and Information Sciences, vol. 45, no. 11, pp. 1980-1993, 2020. DOI: 10.7840/kics.2020.45.11.1980.

[ACM Style]

Young Seog Yoon, Junhee Lee, Hyun-Woo Oh, and Kwangroh Park. 2020. Development Direction of Smart Factory for Mass Customization Based On Investigating Adidas SpeedFactory Closure. The Journal of Korean Institute of Communications and Information Sciences, 45, 11, (2020), 1980-1993. DOI: 10.7840/kics.2020.45.11.1980.

[KICS Style]

Young Seog Yoon, Junhee Lee, Hyun-Woo Oh, Kwangroh Park, "Development Direction of Smart Factory for Mass Customization Based On Investigating Adidas SpeedFactory Closure," The Journal of Korean Institute of Communications and Information Sciences, vol. 45, no. 11, pp. 1980-1993, 11. 2020. (https://doi.org/10.7840/kics.2020.45.11.1980)

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pISSN : 1226 - 4717
eISSN : 2287 - 3880